Giraffic releases video acceleration SDK for FireTV, Apple TV and Android TV

Tuesday, January 9th, 2018
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Giraffic Now Boosts FireTV, Apple TV and Android TV Apps with TV SDK Based on its Market-proven Adaptive Video Acceleration™

  • After becoming the de-facto standard in Smart TVs, by powering over 100 million devices, the new TV SDK enables content service providers to deliver high-quality consistent streaming, for higher viewer satisfaction and loyalty

LAS VEGAS — Giraffic, the inventor of Adaptive Video Acceleration (AVA™), announced today the availability of its leading client-side streaming optimization & acceleration technology as an SDK for leading TV streaming platforms. By integrating AVA TV SDK, for the first time video streaming service providers can boost the performance of their apps on FireTV, Apple TV and Android TV platforms, delivering crisp high-quality and uninterrupted streaming for both Live and VOD content.

The success of OTT service is tied directly to the quality of the streaming experience, influencing viewer loyalty and churn rates. As more content providers and Multiple-System Operators (MSOs) enter the OTT video market, in order to thrive in this crowded and highly competitive space, they must assure their subscribers’ experience is always top-notch. Service providers take various measures to improve their delivery infrastructure and mitigate network congestion and fluctuations, enhancing their Content Delivery Network (CDN) and adopting advanced codec and compression techniques to name a few. Giraffic AVA TV SDK provides an additional client-side component of video streaming and network optimization, enabling OTT service providers to gain control over their users’ experience from the device within their app.

The majority of premium OTT viewing is happening on the big screen- video streaming devices and sticks are found to be most popular means to stream premium content, with 40% penetration among US households. The new AVA TV SDK reduces up to 75% of buffering events and increases viewing time at the highest quality by more than 50%(1). “We have conducted multiple benchmarks on leading streaming apps such as MLB, NFL, NBC, NBA, HBO & Hulu and witnessed similar results of AVA reducing buffering and increasing the viewing quality” says Yoel Zanger, CEO of Giraffic.

“Users expect broadcast-TV quality from subscription-based streaming services” continues Zanger. “Now OTT providers can assure that their subscribers get the great experience they are expecting and paying for, while streaming live channels or binge watching their favorite shows on their TV sets”.

AVA is available to content providers through a simple SDK integration in their streaming apps.

1. Source: Giraffic benchmarking on Amazon FireTV platform for VOD and Live content, December 2017