Vewd and Kaltura build Sesame Street connected TV app

Vewd and Kaltura to bring Sesame Street to millions of families around the world

OSLO, Norway — Sesame Workshop, the nonprofit educational organization behind Sesame Street, today launched a new Sesame Street streaming TV app for Vewd-enabled connected TV devices. The app features content from the 48 seasons of the children’s TV series and includes dedicated sections to Sesame Street characters including Big Bird, Elmo, Cookie Monster, Bert and Ernie and more. The new app is available on connected TV devices from Sony, Samsung, HiSense, Tivo, Vestel and many more.

The new app was built in partnership by Vewd, the global market leader in enabling OTT, and Kaltura, the leading video technology provider. Kaltura quickly added compatibility with Vewd Snap, the industry’s leading app creation and distribution tool. Apps created through the integration have a slick consumer experience, while further providing content owners a quick and easy way to scale their content offering.

“We’re excited to team with Kaltura and Vewd to accelerate our multi-platform distribution strategy,” said Jenny Gioia, Vice President, Multiplatform Programming, Sesame Workshop. “Working together, we can make Sesame Street content available on millions of devices helping kids everywhere grow smarter, stronger and kinder.”

By building in compatibility for Vewd Snap, Kaltura makes it easy for customers like Sesame Workshop to go to market quickly, cost-effectively and at scale. With only a minimal set of inputs, Vewd Snap brings to life a full HTML5 TV app complete with a turnkey user experience and light customization options. The app then gains distribution through the Vewd App Store.

“We’re excited that Sesame Workshop chose Vewd and Kaltura to further expand its digital presence,” said Gideon Gilboa, SVP Product & Marketing, Media and Telecom, Kaltura. “We’re also pleased to collaborate with Vewd – together we solve the technical and commercial challenges of creating, distributing and managing an app on a massive scale, which is critical to ensuring a successful OTT deployment.”

“Sesame Workshop is a cultural icon, having created the stories and characters that generations have grown up to love,” said Aneesh Rajaram, CEO, Vewd. “We’re proud to add them to the Vewd family and equally proud to have done this with Kaltura. Their fantastic team pulled everything together in record time. Together, we provide an easy, efficient path for content owners to add their app to the world’s largest connected TV ecosystem, fulfilling the mission of Vewd Snap – to accelerate development and distribution of OTT services everywhere.”

How to get to the new Sesame Street TV App

Sesame Street is available free in the Vewd App Store, which is found on TVs from Sony, HiSense and Vestel, set-top boxes from Tivo, and Blu-Ray players from Samsung.