Kwesé iflix launches in Zimbabwe

Thursday, May 31st, 2018
Kwesé logo

Kwesé iflix – a joint venture between Econet Media and iflix – has launched a game-changing, digital entertainment platform that will bring live coverage of all 64 FIFA 2018 World Cup games, and thousands of premier entertainment programmes, to millions of Zimbabweans via its new mobile app.

Econet Media is the pan-African company that owns the Kwesé brand, while iflix is a leading media and entertainment company operating in emerging markets.

The Kwesé iflix service will offer users the ultimate entertainment experience with an extraordinary content offering, including live coverage of the world’s most elite sporting competitions – the 2018 FIFA World Cup Russia – every match, every game and much more including select NBA games. The platform will also offer the best international, regional and local content programmes curated especially for an African audience.

The Kwesé iflix mobile app will give Econet Wireless mobile subscribers unlimited access a wide array of ‘on demand’ content, available to stream whenever and whereever they want – as well as ‘linear’ live broadcast content.

Announcing the launch of the service, Kwesé iflix CEO, Mr Mayur Patel, said, “the Kwesé iflix app, created for the mobile generation, now offers consumers across the region the world’s best content in a way which suits their lifestyle; anytime, anywhere, on-the-go and on their terms.”

iflix Co-Founder and Group CEO, Mark Britt, added, “This is a significant milestone for iflix. Together with Econet Media, Africa’s top media company, we have created a platform specifically for African users, that makes every match of the World Cup available to users across the country on any mobile device of their choice.”

“Africa is one of the most dynamic and exicting mobile markets in the world. We are thrilled to premier our Kwesé iflix service to Econet Wireless customers, giving them their favourite premium content and more, on demand, on any device, unlike ever before,” added Britt.

Kwesé iflix’s vast library of thousands of international first-run exclusive shows, award-winning TV series and blockbuster movies includes ICE, Saints & Sinners, Riviera, Britannia, Tin Star, Being Mary Jane, Medici: Masters of Florence, and Luther, as well as popular local and regional content, children’s programs and lifestyle content.

“We cannot ignore the growth of streaming services across the African continent especially with the spike in mobile and internet penetration numbers”, said Joseph Hundah, President and CEO Econet Media. “We do not only have to stay ahead of the trends but ensure we become the best provider of these services in the market”.

“Kwesé iflix is significant to us because it symbolises the beginning of our official partnership especially launching in one of our flagship markets, Zimbabwe. Moreover, it is an innovative product that brings young people a combination of premium sports and entertainment content and we are excited to be at the forefront of this.”

Econet Wireless Zimbabwe CEO, Mr Douglas Mboweni, welcomed the launch of Kwesé iflix and its addition to the wide range of products and service available on the Econet network.

“We welcome the launch of the Kwesé iflix service in addition to the existing Kwesé products already on the market” Mr Mboweni said.

“The mobile option offered by Kwesé iflix excites us in that it increases the customers’ choice, and addresses the changing needs of different customers groups.”

Econet has welcomed the Kwesé iflx launch by offering all its customers 1GB of free data upon registration. And with any standard data bundle that customers buy, they get the same amount of data free to use on Kwesé iflix, valid for the same period as the purchased data bundle.

To enjoy the offer, customers simply need to download the Kwesé iflix mobile App from the Google Play or Apple App stores and register by May 31, 2018. Thereafter, customers can pay by EcoCash or InApp. The services offer flexible subscription options of a daily pass, a 3-day pass, a 7-day pass, and a monthly subscription.