Arçelik selects SERAPHIC browser solutions for Grundig smart TVs

Thursday, May 31st, 2018

Arçelik has selected SERAPHIC’s full range of browser solutions, including HbbTV2, OpApp, Freeview Play, TV Portal, etc., to be deployed across its high-end brand Grundig, in Europe

Europe’s leading home appliances manufacturer Arçelik announces its collaboration with SERAPHIC, a global leader of digital TV browser solutions, to deploy SERAPHIC’s full range of browser solutions across its flagship brand, Grundig. The new products will be unveiled across European markets including Turkey, Germany, Spain, France, Italy, Belgium, Croatia, Austria, Sweden, Norway, Finland, Denmark and Serbia.

As a leader in home electronics, Arçelik manages 11 brands in 145 countries worldwide. Grundig is its premium home electronics brand in Europe.

SERAPHIC offers a portfolio of HbbTV2, OpApp, Freeview Play, TV Portal solutions, etc., that address the challenges of widespread OTT and Hybrid deployments on TVs and STBs. Its heritage in technology, combined with years of proven success in European markets will support Grundig’s leading position and increase consumer trust and loyalty.

Veli Ağ, Product Director, Electronics of Arçelik, commented, “We aim to offer the best products to our consumers through innovative technologies and reliable service networks. Our successful collaboration with SERAPHIC on certain Smart TV projects in 2016 and 2017 brings us strong confidence in SERAPHIC’s profession. With regards to the business expansion in Europe, SERAPHIC’s frontier technologies will further strengthen our products.”

Ye Wang, CEO of SERAPHIC, said, “SERAPHIC is proud and excited to work closely with market leader Arçelik. Since 2013, SERAPHIC has been devoting efforts to bringing colorful fun through innovative technologies for TV consumers worldwide. We understand that offering leading products is the key factor to market penetration and we always keep an eye on the technical trends. Until today, we’ve built a wealth of products, and have grown our portfolio and close partnerships with major industry players. SERAPHIC appreciates every client’s trust and is dedicated to providing value-added services beyond expectation. We’ve forged a cohesive service team across the regions, in synergy with clients to help handle market challenges. We are well-positioned for growth and ready to make further contributions to HbbTV2/OpApp ecosystems in collaboration with industry partners.”