Sofia Digital makes possible Smart TV app for Malaysia's tonton

Malaysian top OTT service tonton joins an exciting age for television as it is now accessible via Smart TVs

Malaysian media conglomerate Media Prima’s over-the-top service, tonton, in collaboration with Samsung, announced their strategic partnership to make its media service the number one household go-to entertainment by making it accessible via Samsung’s 2017 and 2018 Smart TV models.

The Smart TV app of tonton is made possible with Sofia Digital, an integrator and developer partner of tonton for Smart TVs. The Finnish engineering company delivered a unique turnkey service which comprises of development, integration and certification of each TV-vendor Appstore submission process, redefining the landscape of TV business in Malaysia.

Apart from Samsung, subscribers and users may also anticipate tonton’s future collaborations with two leading Smart TV brands; Panasonic and LG which shall be announced at later dates this year, broadening their content reach into more households.

Mika Kanerva, the Chief of Operations at Sofia Digital commented “Sofia Digital have been pleased to be the trusted partner for latest tonton Smart TV developments. This project has proven that we are able to deliver international Smart TV services for leading media companies.”

Media Prima TV Networks (MPTN) director of tonton, licensing and merchandising Airin Zainul said “tonton will continue to introduce new technological enhancements to continuously offer hassle-free binge-watching experience to customers and to keep a pace ahead of the OTT race.”

“We are delighted to introduce tonton on Smart TVs starting with an established brand like Samsung allowing our users to enjoy their favourite show on tonton with a smart viewing experience,” she added.

tonton is also available in Singapore via Singtel Cast, accessible through My Singtel app whilst DST customers in Brunei can subscribe to tonton by downloading the App or access the online portal.