Tastemade selects Telaria for programmatic OTT and CTV advertisingWednesday, July 10th, 2019
Tastemade Selects Telaria to Scale OTT and CTV Advertising Programmatically
- Telaria’s Video Management Platform to Expand Advertiser Access to Tastemade’s CTV Audience Which Has Grown 300% in 2019
SANTA MONICA, Calif. & NEW YORK — Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, today announced that Tastemade, the modern media company that creates award-winning lifestyle video programming for digital, mobile, and streaming television platforms, has selected Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically. Following the launch of Tastemade’s streaming network and recent integrations with distribution partners that include YouTube TV, Comcast Xfinity X1, Samsung TV+, Sony Playstation Vue, Philo, XUMO among others, the partnership with Telaria will enable more programmatic advertisers to reach Tastemade’s unique audience.
Tastemade is a global media company for modern consumers and has over 250 million monthly active viewers and more than 2.5 billion monthly views. Tastemade’s 24/7 streaming network combines premium programming across the food, home and travel verticals with popular Tastemade franchises and new originals in both long form on-demand formats and live programming. The partnership with Telaria will provide advertisers with greater access to Tastemade’s highly engaged audience who are abandoning traditional television platforms in favor of new OTT and connected TV services en masse.
“Tastemade’s mission has always been to create entertaining programming for younger audiences no matter what screen they prefer to watch on. As consumers shift from traditional to connected television, we continue to push boundaries and evolve our premium programming for a streaming first audience,” said Jeffrey Imberman, Head of Sales & Brand Partnerships. “In partnering with Telaria, we are excited to give more brands and advertisers access to our OTT and connected TV inventory at scale so that we can continue shaping this new frontier of digital video.”
“Modern video consumption habits have changed dramatically in recent years and Tastemade has consistently been at the forefront of these shifts because they deeply understand their audience,” said Adam Lowy, Chief Commercial Officer at Telaria. “We are excited to partner with the visionary team at Tastemade to manage and monetize their expanding OTT channels using the power of programmatic.”