ZEE5 chooses Applicaster to enhance the app experience

ZEE5 chooses Applicaster to enhance the app experience of their 76.4 million monthly users

NEW YORK, NY — Applicaster, the company simplifying the production, delivery and management of direct-to-consumer media applications, has been chosen by India’s fastest growing ConTech brand, ZEE5, to enhance the user experience and application experience for their 76.4 million monthly users as of June 2019.

“As a global leader in the OTT space we’re always looking for areas of growth and as we look towards the next evolution of the industry, it is important to deliver content to consumers on their preferred platform,” said Rajneel Kumar, Business Head Expansion Projects & Head of Products of ZEE5 India. “With more viewers than ever using mobile, Applicaster has allowed us to provide our content to users while still maintaining quality, and continually adapting to changes in the digital video streaming landscape.”

The partnership will focus on updating the ZEE5 app interface to mirror the evolving preferences of the new-age OTT viewer. By leveraging Applicaster’s Zapp platform, its relationship with Accenture, and its second-to-none integrations with Google, Microsoft, Kaltura and others, ZEE5 will be able to quickly develop the app, implement future changes and efficiently launch the app in-market. Zapp, Applicaster’s SaaS app management platform, includes everything brands need to prototype, develop and manage direct-to-consumer apps across phones, tablets and connected TV devices.

“Through our work with ZEE5 and our outstanding partner relationships, we are able to impact a massive audience and transform the way they are viewing content,” said Jonathan Laor, CEO and Co-Founder of Applicaster. “We’re excited to be working with such an innovative company, helping ZEE5 not only provide a unique viewing experience, but also a high-quality one.”