OTT revenues in Eastern Europe to nearly triple by 2025

Thursday, April 16th, 2020 
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Eastern Europe OTT revenues up by $2 billion

OTT TV episode and movie revenues for 22 Eastern European countries will reach $3.58 billion in 2025; nearly triple the $1.41 billion recorded in 2019. Russia will account for 40% of the region’s OTT revenues by 2025, with Poland generating a further 27% – so two-thirds of the total will go to these two countries.

OTT TV and video revenues in Eastern Europe - SVOD, Rental, Download-To-Own (DTO), AVOD - 2019, 2020, 2025
Source: Digital TV Research

SVOD revenues will reach $2.05 billion by 2025 (57% of total OTT revenues) – up from $766 million in 2019 (54%). Russia’s SVOD revenues will reach $610 million by 2025 – or 30% of the regional total. Poland will provide another $687 million (34%). Their joint share will fall from 74% in 2019; revealing stronger growth in other countries.

Simon Murray, Principal Analyst at Digital TV Research, said: “Poland will remain the SVOD revenue leader despite have a lot lower population than Russia. Russian operators charge less than their Polish equivalents. Russia has more SVOD subscriptions than Poland.”

For more information on the Eastern Europe OTT TV and Video Forecasts report, please contact: Simon Murray, [email protected], Tel: +44 20 8248 5051

Links: Digital TV Research