ZTE combines soundbar and set-top box

Monday, September 14th, 2020
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ZTE launches far-field 4K AI Soundbar STB and 4K STBs with AV1 support at IBC 2020

SHENZHEN, China — ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, today has launched its far-field 4K AI Soundbar STB S300, and two new-generation set-top boxes (STBs), ZXV10 B836CT and ZXV10 B866V2-H at the online Exhibitor Showcase of International Broadcasting Convention (IBC) 2020.

ZTE 4K AI Soundbar STB S300

By innovatively integrating smart soundbar and set-top box (STB), ZTE provides operators with a brand-new multi-ecological platform while offering a must-have device to consumers.

By means of the built-in 4-mic array, far-field 4K AI Soundbar STB S300 features excellent noise reduction and sound pick-up performance. It is capable of capturing every command from users in a noisy environment, with the built-in far-field voice search engine clearly understanding users’ voice commands and immediately responding to them. By virtue of the natural and smooth human-machine interaction and the hands-free voice activation, the product delivers an immersive user experience.

Moreover, empowered with the latest operating system, this 4K AI Soundbar STB can fully support the ATV (Android TV) ecosystem, with an access to massive apps and media resources, thus providing operators with a full-service operation environment, so as to better support their OTT (Over The Top) services.

As an ideal portal for smart home, this 4K AI Soundbar STB features perfect audio and video interfaces and supports full-HDR format. Connecting with Bluetooth and Wi-Fi, it can access various smart home appliances, providing users with a smart home experience.

In addition to powerful functions, the STB also features minimalist style and elegant streamlined design, perfectly matching the modern home style.

Furthermore, as ZTE’s latest home media terminals, the two new-generation set-top boxes (STBs), ZXV10 B836CT and ZXV10 B866V2-H target the Cable/DTT hybrid market and IPTV/OTT market respectively. Both of them feature high performance, a wide variety of services and premium experience, in a bid to help operators quickly develop services and enhance customer stickiness.

Powered by Android TV, ZXV10 B836CT and ZXV10 B866V2-H can introduce content from a large number of content providers. By virtue of the latest chipset solution and the quad-core ARM Cortex-A55 architecture, the two products feature impressive performance to guarantee a smooth user experience.

Moreover, ZTE has taken the lead to introduce the Alliance for Open Media Video 1 (AV1), an advanced video codec technology from the Alliance for Open Media (AOM), to its new-generation STBs, providing better image quality.

The two new-generation STBs will also help operators actively deploy AV1 content, and improve customer satisfaction by delivering a smooth and ultimate viewing experience.

In collaboration with major digital encryption system (CAS/DRM) vendors, ZTE has employed a complete encryption solution in the two STBs to effectively protect operators’ content copyrights.

In addition, featuring the minimalist and ultra-thin appearance, the design of the two STBs won iF Design Award 2019 in Germany.

As a world-leading provider of home media terminals, ZTE has been committed to the product R&D and deployment. To date, ZTE’s STBs have been deployed in more than 120 sites in over 45 countries.

Moving forward, ZTE will keep promoting cooperation with operators worldwide, and seek further collaborations and explorations in new products, thereby creating high-quality home terminals and promoting the development of the smart home industry.