FranceTV Publicité begins addressable TV campaigns on Orange STBs

Friday, November 13th, 2020
Orange logo

PARIS — FranceTV Publicité and Orange have begun to offer addressable TV in France, supported by ten advertising partners.

During the pilot phase, which runs from now to the end of the year, targeted advertising will be deployed on channels from France Télévisions received by consenting users with set-top boxes from Orange.

Links: Orange; FranceTV Publicité