Pandemic has accelerated move to TV streaming in the U.S.Thursday, September 9th, 2021
‘The Streaming Decade,’ Roku’s Annual Survey, Shows Industry Has Passed a “Tipping Point”
- New data shows pandemic accelerated ongoing shift to TV streaming
SAN JOSE, CA — Roku, Inc. (NASDAQ: ROKU) today published the results of its annual survey that provides insights into consumer TV viewing behaviors and preferences and how the pandemic accelerated the ongoing shift to TV streaming.
National Research Group, a leading global insights and strategy firm, conducted the survey* on behalf of Roku, America’s leading TV streaming platform**, expanding on previous years’ annual “cord-cutting” studies.
The survey found that, over the last year, the shift to TV streaming was accelerated by the pandemic with more content –– including live programming and new movie releases –– moving to TV streaming. The ease-of-use, cost-savings, and content quality of TV streaming was shown to have extremely broad, intergenerational appeal among American consumers.
“Amid a year of uncertainty, this survey puts data behind what we at Roku have believed since our founding in 2002: all TV will be streamed,” said Anthony Wood, Roku Founder and CEO. “These results show that TV streaming has passed a tipping point. Even more exciting, it’s bringing more people together, starting new conversations, and giving viewers of every generation more of the content they love, while also making it more accessible. TV streaming is here to stay.”
* Methodology: Between July 24 and July 30, 2021, on behalf of Roku, Inc. NRG surveyed online n=2,852 18-70 year olds in the U.S. who watch at least 5 hours of TV per week via traditional pay TV (i.e. cable, satellite, or telco service) or a streaming service.
** Based on hours streamed – April 2021 Hypothesis Group