Kineton and SmarDTV demonstrate OpApp & CAM at 9th HbbTV Symposium

Kineton and SmarDTV demonstrate HbbTV OpApp & CAM joint value during the 9th HbbTV Symposium in Paris

PARIS, France — Cité Internationale Universitaire — Kineton, an Italian SME specialized in the field of automation and software development for the media industry, and SmarDTV Global, through its the Direct-to-TV Business Line, specialized in design, development, and manufacturing of Conditional Access Modules for worldwide pay-tv operators, together announced that they will demonstrate, during the 9th HbbTV Symposium event, the value proposition of a CAM inserted in a Smart TV combined with HbbTV OpApp.

Kineton and SmarDTV Global are both longstanding members of the HbbTV (Hybrid Broadcast Broadband TV) association. Kineton is one of the six worldwide test centers officially recognized by the association and deals with the development and validation of applications for an enriched and interactive TV viewers’ experience. SmarDTV Global is supporting the ability of a CAM to propose a real hybrid TV viewing experience once interacting with an HbbTV OpApp into a Smart TV, wherever the TV content comes from in the end, as this is really a matter for consumers.

The entire media industry agrees that the main challenge is to offer TV viewers a compelling but seamless experience, navigating through the number of services available and that obviously starts from installation and discovery. In this context, Kineton and SmarDTV Global today demonstrate that a CAM can trigger a discovery and installation of an HbbTV OpApp customized by Kineton into a Panasonic TV to offer Pay-tv operators an integrated and fully controlled authentication of their subscribers to access the entire catalogue of their Broadcast Live programs as well as their Broadband content.

The installation of the HbbTV OpApp is automatically launched by the CAM – no need to install another App, and the HbbTV OpApp is fully Operator branded providing a more engaging interactive experience – a significant advantage to fight against cord-cutting and keep customers satisfied.

“Move to IP-based offers is no more an option for pay-tv operators, whatever their aggregation model is, and being able to keep their TV viewers engaged into their branded environment becomes mandatory. By providing a full white label HbbTV OpApp proposal for a complete hybrid TV offer, Kineton is ready to support them, along with partners such as SmarDTV Global,” declares Giuseppe Aprea, CTO at Kineton.

“The opportunity of giving the freedom of choice to consumers, while keeping a focus on the Quality of Experience, in a securely manner, becomes a reality with the winning combination of a CAM into an HbbTV compliant Smart TV which benefits from the latest HbbTV OpApp integration thanks to partners such as Kineton,” explains Erik Gazzoni, Direct-to-TV Product Line Director at SmarDTV Global.