Roku #1 TV streaming platform in Canada

Thursday, January 27th, 2022 
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Roku Is Canada’s #1 TV Streaming Platform

  • Recent Hypothesis Group study shows Canadian consumers streamed more on Roku than any other TV platform

TORONTO — Roku, Inc. today announced that it is the #1 TV streaming platform in Canada, based on hours streamed, according to a recent study conducted by the Hypothesis Group. The news of Roku’s top position for Canadian TV streamers follows a 2021 that included the successful expansion of the company’s original content lineup and the release of new streaming players and Roku TV models, with a focus on ease of use for consumers.

“We are proud to lead the Canadian TV streaming market. The Roku brand is growing in Canada with introductions to new streaming devices, original content, and new Canadian entertainment with partners like CBC, Global News, and Crave,” said Arthur van Rest, VP International at Roku. “Providing simplicity, entertainment, and value is clearly resonating with Canadian consumers, who are choosing our platform to stream TV.”

The study, conducted by the Hypothesis Group among 2510 survey respondents in October 2021, found that Roku is the #1 TV Streaming Platform in Canada, based on hours streamed.

Additionally, according to Roku’s The Decade of Streaming survey*, streaming remains prevalent in Canada with 4 in 5 Canadians classifying themselves as TV streamers.

Canadian Roku users are streaming a wide variety of entertainment on the Roku platform, which provides consumers access to thousands of free and paid streaming channels.

In 2021, the Top 10 TV Searches included:

  1. Yellowstone
  2. TSN Originals
  3. CBC Tokyo 2020 Replay
  4. Rick and Morty
  5. Paw Patrol
  6. Grey’s Anatomy
  7. Game of Thrones
  8. South Park
  9. Friends
  10. CBC News Live

* Methodology: Between July 24 and July 30, 2021, on behalf of Roku, Inc. NRG surveyed online n=953 18-70 year olds in Canada who watch at least 5 hours of TV per week via traditional pay TV (i.e. cable, satellite, or telco service) or a streaming service.

Links: Roku; Hypothesis Group