Latin American OTT revenues to double between 2021 and 2027Monday, March 7th, 2022
Latin American OTT revenues to double to $14 billion
OTT TV episode and movie revenues for 19 Latin American countries will double to $14 billion in 2027. This growth comes despite the poor economic situations in most countries.
SVOD will contribute $9.7 billion by 2027. From the $7 billion additional OTT revenues between 2021 and 2027, SVOD will provide $4.5 billion and AVOD $2.0 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “Latin America is usually the first stop in international expansion for the US-based SVOD platforms. How platforms adapt in the region acts as a template for further global expansion.”
Seven US-based platforms [Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+ and HBO Max] will account for 90% of the region’s 145 million paying SVOD subscriptions by end-2027.
Links: Digital TV Research