XroadMedia content discovery integrated with NAGRA's OpenTV platform

Monday, September 5th, 2022 
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XroadMedia Partners with NAGRA to Provide Powerful Content Discovery to Engage End-Users

VIENNA — XroadMedia, a leading provider in personalization and content discovery, today announced that it has partnered with NAGRA – a Kudelski Group (SIX:KUD.S) company and the world’s leading independent provider of content protection – to integrate its cloud-based Ncanto content discovery solution into NAGRA’s OpenTV Video Platform.

The integration is available via the NAGRA OpenTV Video Platform, which provides service providers and their end-users with the fastest personalization in the industry provided by XroadMedia. A number of NAGRA customers across the globe are already benefiting from the joint solution delivered by NAGRA and personalized by XroadMedia.

Content discovery powered by Ncanto within the NAGRA OpenTV Platform

Ncanto, XroadMedia’s cloud-based content discovery solution, utilizes user interactions and business data from the customer to generate accurate content personalization for viewers. Fully integrated into the NAGRA OpenTV Video Platform, video service operators can experience highly personalized user experiences and content discovery use cases such as universal search, recommendations and personalized content presentation based on the viewers viewing habits, moods and interests. The joint solution also offers powerful management tools to operators to optimize their personalization use cases at any time as well as introduce new data-driven features and functionalities to consumers with no development and integration resources required.

“We are delighted that XroadMedia, a leading player in the media industry, has chosen NAGRA to deploy its Ncanto solution as part of our OpenTV Video Platform”, said Tim Pearson, Vice President Global Solution Marketing at NAGRA. “The partnership allows our customers to further increase their operational efficiency, promotion capabilities, and data-driven decision-making opportunities while providing end users with a unique personalized experience.”

Adolf Proidl, CEO and Co-founder of XroadMedia, comments, “We have enjoyed working with NAGRA and look forward to the many more projects we have in the pipeline. Our solution, Ncanto, creates a seamless environment for end-users to find the content they want to watch much easier. We’re excited to be working with NAGRA as they have proven to rollout their OpenTV Video Platform, personalized by us, to operators of any size and in any part of the world in record-time.”

NAGRA and XroadMedia are working closely together on upcoming projects offering the latest generation of content discovery to engage end-users. XroadMedia’s Ncanto solution, together with Nagra’s OpenTV Video Platform, offer service providers a new way to provide hyper-personalized services to their viewers and to improve the monetization of their content and their services.

If you’re attending IBC, you can have a walkthrough of some of the systems and the available opportunities with the integration between NAGRA and XroadMedia. Find out more about XroadMedia at IBC here. Visit XroadMedia at stand C.28 in hall 5 and NAGRA at stand C.81 in hall 1.

Links: XroadMedia; NAGRA