4iG selects NAGRA to launch entertainment services in Hungary

Wednesday, September 13th, 2023 
NAGRA logo

4iG secures NAGRA to launch new multi-network, super-aggregated entertainment service to rapidly transform Hungarian market

  • NAGRA integrates with 3SS, Sagemcom and XroadMedia to bring seamless content aggregation, richer personalized entertainment experiences and new monetization opportunities to 4iG

CHESEAUX-SUR-LAUSANNE, Switzerland, and PHOENIX (AZ), USA — NAGRA, a Kudelski Group (SIX:KUD.S) company and the world’s leading independent provider of evolving content protection and media and entertainment solutions, today announced the leading Hungarian broadband and TV service provider 4iG, through its subsidiaries Vodafone Hungary, DIGI Hungary and Antenna Hungaria, selected NAGRA as its system integrator and solution partner to lead their migration to a feature-rich, next-generation multi-device TV service for its customers.

Leveraging both the NAGRA OpenTV Video Platform and NAGRA Security Services Platform, the solution features technology partners, 3SS, Sagemcom and XroadMedia and allows for new monetization opportunities and richer, value-led propositions for 4iG by delivering personalized and advanced entertainment experiences for its current and future subscribers.

“Vodafone Hungary, after having been successfully acquired by 4iG Group, became a member of a fast-growing ICT enterprise, that is in a phase of rapid transformation. NAGRA was a logical choice because as a next-gen IT and Telco provider, we needed a next generation TV platform solution,” said Tamás Bányai, CEO of Vodafone Hungary. “We will make our migration seamless as we improve our service offerings and user experience, while making our operation future proof.”

The NAGRA OpenTV Video Platform supports linear TV, catch-up and nPVR for channels across all 4iG networks, including cable, IPTV, and OTT. The platform will enable 4iG to become a super aggregator across any combination of Live, SVOD, TVOD and, in the future, gaming, VR and other digital services.

The NAGRA OpenTV Video Platform and Security Services Platform will enable 4iG to secure multiple network types using a single content protection platform integrated with the 3SS 3Ready product platform to power all experiences across devices, customized to 4iG requirements. This will deliver an end-to-end secure service across TV and streaming devices. The combination of OpenTV dynamic UX and XroadMedia’s personalization engine will enable 4iG to efficiently curate and deliver personalized experiences across all content types.

The multi-vendor solution includes existing set-top boxes alongside the latest Android TV set-top boxes from Sagemcom. Additional device support is also provided for Smart TVs, FireTV, AppleTV and other major mobile consumer devices.

“Despite the turbulence currently faced by our industry, service providers, like 4iG, are securing their vision and capitalizing on the opportunities afforded by super-aggregation and associated innovation to deliver value-rich propositions to their consumers,” said Nancy Goldberg, Executive Vice President and CMO at NAGRA. “4iG sought a long-term industry partner they can trust, and we are proud that NAGRA is that partner and brings its expertise, partnerships and solutions that are already proven to help our customers navigate the rapidly changing entertainment ecosystem.”

To learn more and experience the NAGRA OpenTV Video Platform at IBC in Amsterdam (15th – 18th September), schedule a meeting with one of our experts.

Links: NAGRA; 4iG