OKAST powers Endemol France channels on Samsung TV PlusMonday, September 19th, 2022
Endemol France chooses OKAST to launch its FAST channels on Samsung TV Plus
- Endemol France partners with OKAST to launch its first FAST channels on the market’s biggest platforms
PARIS, France — A subsidiary of the Banijay Group, world leader in audiovisual production and producer of iconic programs such as “Star Academy”, “Secret Story” and “Master Chef”, Endemol France has chosen the French solution OKAST Channels to launch its first channels on the largest FAST platforms on the market.
Convinced by the relevance of this new distribution and monetization method, Endemol France has selected the OKAST Channels solution provided by OKAST. Its modular, cloudbased playout, transcoding, and ad insertion solution appeared to be the ideal technical solution, along with the support and technological expertise provided by its management team. OKAST Channels allowed Endemol France to easily create, launch, distribute and monetize these FAST channels in a few weeks.
This new partnership is part of the ambitious strategy of the European consortium FAST4EU, created by OKAST, to develop a European ecosystem to address the FAST market. OKAST will strengthen its portfolio of channels to offer local audiences in each market content that resonates with their values and culture, thus highlighting the breadth and quality of available European programs.
“Making the most of our catalog, while bringing us closer to our audience, is a major challenge for us. We are convinced of the potential of FAST and connected TV and have therefore chosen OKAST Channels, a French and European player, to accompany us in the deployment of our first channels. Thanks to their support and advice, we were able to launch in record time.” – Jean-François Rubinstein, Managing Director of Endemol France
“Thanks to the launch of these channels with Endemol France, we have reached a new milestone in our strategy of offering FAST channels powered by European media and content providers. We are delighted that our OKAST Channels solution has won over Endemol France and that our support has enabled an implementation of transparent, fair, and flexible revenue streams.” – Cédric Monnier, CEO of OKAST