Vestel unveils 'Powered by TiVo' Smart TVs at CES 2023
Wednesday, January 4th, 2023Vestel Unveils an Exciting New Line-Up of Powered by TiVo™ Smart TVs at CES 2023
- First Powered by TiVo Smart TVs Expected to Ship as Early as Spring 2023 Under the Brands Vestel, Daewoo, Regal, Hitachi, Telefunken and JVC, among others
SAN JOSE, Calif. — TiVo, the company that brings entertainment together, and a wholly-owned subsidiary of Xperi Inc. (XPER: NYSE), and Vestel, one of the top three European TV manufacturers, today announced that as part of a multi-year, multi-country and multi-million-unit agreement, the first Powered by TiVo™ smart TVs are expected to ship as early as spring 2023 featuring chipsets from MediaTek, a global fabless semiconductor company that enables more than two billion connected devices a year. When released, consumers in the United Kingdom, France, Germany, Italy, Spain and Turkey will be able to purchase Powered by TiVo smart TVs under brands including Vestel, Daewoo, Regal, Hitachi, Telefunken and JVC.
A first for the company, Xperi announced its new independent media platform at IFA 2022 and welcomed Vestel as its first original equipment manufacturer (OEM) partner. Vestel will be utilizing the new TiVo OS, a first-of-its-kind neutral platform, aimed at giving OEMs significantly more control over the user experience to drive brand awareness, engagement and monetization at scale. Without the limitations of a closed system, the neutral platform returns control to consumers, empowering them to enjoy entertainment on their terms, for the ultimate home entertainment experience.
“At Xperi, we have built a platform that can deliver better viewer engagement with an unbiased, content-first user experience, where Live Hybrid TV and streaming services fully integrate in a personalized way that makes it easy to find, watch and enjoy content across siloed ecosystems,” said Jon Kirchner, chief executive officer, Xperi. “Unlike existing platforms, which are largely built around walled gardens, we enable TV OEMs to brand the experience, retain customer ownership and participate in the long-term CTV monetization throughout the lifecycle of TV ownership. We are pleased to partner with Vestel to bring smart TVs to market that enable consumers to cut through the clutter of streaming and linear content options with a simplified, universal discovery.”
Vestel’s new line of TVs use Powered by TiVo OS, a streamlined smart TV platform with easy content discovery and personalized recommendations. It provides a simple set-up and intuitive user experience, enabling consumers the choice and the control to discover content across their favorite streaming apps. At the forefront of innovation, Vestel’s new Powered by TiVo platform offers the latest technologies with best-in-class voice navigation and uniquely customizable ways to enjoy TV.
“As the number of available video services continues to increase, content discovery remains a top pain point for consumers when searching across different video content services,” said Turan Erdoğan, chief executive officer, Vestel. “We’re excited to partner with a company that shares our customer first values and to introduce our new line of Powered by TiVo smart TVs to provide consumers the experience they want.”
TiVo OS will also incorporate TiVo+, a free content network that provides consumers access to more than 160+ free channels and 100,000 hours’ worth of content. Stingray is a strong addition to the content lineup now available on a global basis for TiVo OS and beyond – adding 26 channels from Stingray to the TiVo+ content network.
“Stingray is very pleased to be a launch partner with TiVo and Vestel as part of this dynamic platform. The breakthrough TiVo user experience makes our premium music and lifestyle content more accessible to our viewers. Discovery has never been simpler, and recommendations put the right content in front of the right audience,” said David Purdy, chief revenue officer of Stingray. “In a world of increased streaming services, TiVo delivers content in a personal way to consumers so the experience is about what they like and what they will discover next.”
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