AVOD driving North American OTT growth
Friday, February 24th, 2023![Digital TV Research logo Digital TV Research logo](https://www.digitaltvnews.net/wp-content/uploads/logos/digitaltvresearchcom.jpg)
AVOD drives North American OTT growth
North American OTT TV episode and movie revenues will reach $107 billion in 2028; up from $74 billion in 2022. The US will contribute $30 billion from the $33 billion additional revenues, with Canada supplying the rest.
Most of the region’s growth will come from AVOD. North American AVOD revenues will increase by $27 billion to $43 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “North American SVOD revenues will increase by only $6 billion between 2022 and 2028 to $58 billion. There will be a notable slowdown from 2023 mainly due to Netflix’s hybrid AVOD-SVOD tier lowering its ARPUs.”
Links: Digital TV Research
Latest News
- Larger-sized TVs to drive 8% growth in display area demand
- DASH Industry Forum (DASH-IF) becomes part of the SVTA
- Sky Stream to launch in Germany on July 31st
- Bitcentral ViewNexa integrates Pixalate Analytics
- Canal+ could be listed on the London Stock Exchange
- OKAST and Bouygues Telecom launch app for tourists in France