AVOD driving North American OTT growth

AVOD drives North American OTT growth

North American OTT TV episode and movie revenues will reach $107 billion in 2028; up from $74 billion in 2022. The US will contribute $30 billion from the $33 billion additional revenues, with Canada supplying the rest.

Most of the region’s growth will come from AVOD. North American AVOD revenues will increase by $27 billion to $43 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: “North American SVOD revenues will increase by only $6 billion between 2022 and 2028 to $58 billion. There will be a notable slowdown from 2023 mainly due to Netflix’s hybrid AVOD-SVOD tier lowering its ARPUs.”