OTT TV revenues in Western Europe to reach $45 billion by 2028

Monday, March 20th, 2023 
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Western European OTT to add $18 billion

Western European OTT TV episode and movie revenues will reach $45 billion in 2028; up from the $27 billion recorded in 2022. The UK will account for $10 billion in 2028, with Germany at $8 billion and France $7 billion. From the $18 billion additional revenues, the UK will contribute $3.6 billion, Germany $3.6 billion and France $2.3 billion.

Western Europe OTT revenues by source - AVOD, Rental, Download-To-Own (DTO), SVOD - 2022, 2023, 2028

Simon Murray, Principal Analyst at Digital TV Research, said: “AVOD will grow faster than SVOD. AVOD revenues will increase by $10 billion between 2022 and 2028 to reach $16 billion. SVOD revenues will total $24 billion by 2028 – up from $17 billion in 2022.”

Links: Digital TV Research