Global pay TV revenues to fall by $26 billion

Thursday, April 20th, 2023 
Digital TV Research logo

Global pay TV revenues to fall by $26 billion

Global pay TV revenues peaked in 2016 at $199 billion. Revenues will fall to $125 billion in 2028 – down from $151 billion in 2022. This comes despite the number of pay TV subscribers remaining at just under 1 billion.

Global Pay TV revenues by platform ($bn) - Pay DTT, Pay Satellite (DTH), IPTV, Analogue Cable, Digital Cable - 2022, 2023, 2028

Pay TV revenues will fall by $26 billion between 2022 and 2028. Satellite TV revenues will drop by $12 billion, with digital cable down by $13 billion. Analog cable will lose a further $1 billion. IPTV will be flat. Revenues will decline in 71 of the 138 countries between 2022 and 2028.

Simon Murray, Principal Analyst at Digital TV Research, said: “US pay TV revenues peaked at $101 billion in 2011. Its total will drop from $65 billion in 2022 to $46 billion in 2028. The US will still account for 37% of global revenues by 2028, which is down from 43% in 2022.”

Links: Digital TV Research