EL PAIS begins live broadcasts on its FAST channel with The Channel StoreMonday, May 29th, 2023
Leading Spanish newspaper EL PAIS begins live broadcasts on its FAST channel with technology from The Channel Store
- The Channel Store boosts media groups ́ reach by being the first to combine live and recorded programming on native FAST channels
MADRID — Leading Spanish-language news group, EL PAIS, continues to strengthen the distribution of content on its FAST (Free Ad-Supported TV) channel and has just begun broadcasting live programs on its signal. Coinciding with regional and local elections on May 28, and thanks to innovative technology from The Channel Store, the PRISA Group channel is broadcasting daily live news programs with coverage of the elections.
The Channel Store, a leading tech company in the creation, distribution and monetization of FAST and AVOD-format channels has worked closely with EL PAIS to create and distribute its TV channel on Tivify, Samsung TV Plus, LG Channels and Xiaomi Mi TV+ platforms since October 2022. The constant innovation offered by The Channel Store team has allowed EL PAIS to expand its reach to new audiences by offering live content with an optimal and instant viewing experience across streaming platforms.
The launch of FAST channels is revolutionizing the media landscape by offering new distribution windows to content owners and allowing them access to TV with a minimum investment. And now The Channel Store has set a milestone by including for the first time, in a native FAST channel, the ability to insert live signals into the programming grid in real time. In this sense, the FAST format should be seen as an environment increasingly closer to traditional TV production.
“We are delighted to work closely with EL PAIS, a media group that continues to innovate, now with the launch of live broadcasts for the May 28th elections on its TV channel present in Tivify and other FAST platforms,” says Fernando García Calvo, CEO of The Channel Store.
“Technology and an excellent collaboration with The Channel Store now allows El PAIS to offer news content highly valued by our audience in a linear TV channel format and viewing experience. This extends the current reach of our web and social networks and adapts to new content consumption habits,” adds Carlos de Vega, deputy director of information at Prisa Vídeo and director of the Ruta 28M electoral program on the El País channel.
Live broadcasts on EL PAIS TV channel mark a significant milestone in the evolution of media outlets that now allows them to launch their own TV channels at a very low cost and to generate new revenues. It also underlines the importance of collaboration between traditional media and disruptive technological solutions that open up new business possibilities for content owners. content owners.