TOGGO & 3SS launch kids video app on Android Automotive OS

Wednesday, July 26th, 2023 
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TOGGO & 3SS Launch World’s First Kids Video App on Android Automotive OS

  • Kid-centric multiscreen entertainment service TOGGO from SUPER RTL, Germany’s leading children’s content provider, is now available in cars – the first ever dedicated children’s native app for In-Vehicle Infotainment (IVI) systems based on Android Automotive OS
  • Powered by 3SS’ award-winning 3Ready product platform, the new TOGGO in-vehicle service offers a leading-edge user experience (UX) for under-13s with a wide array of popular TV shows, movies and its own dedicated digital radio station
  • 3Ready Control Center enables TOGGO’s content marketing teams to efficiently manage the in-car experience, and curate content, alongside all its other web, mobile and Smart TV apps in real-time from a single location, meanwhile the kids watching enjoy an advanced UX harmonized across multiple devices

STUTTGART, Germany — 3 Screen Solutions (3SS) (IBC20023 Stands: 4.C06, 4.C02 and 4.C04, and Outside space O.C32), leading provider of software solutions for set-top boxes (STB), Smart TV and multiscreen entertainment, announces that Germany’s leading children’s entertainment provider SUPER RTL Fernsehen GmbH has launched the world’s first kids-only native video app on Android Automotive OS (Operating System).

3SS-TOGGO in-car app PR image - Polestar

TOGGO kids’ multiscreen entertainment platform is now available to all vehicles whose infotainment systems run on Android Automotive OS, the fastest-growing In-Vehicle Infotainment (IVI) ecosystem in the world today. The new app provides a superior user experience enabled by 3SS’ popular and proven 3Ready product platform, which today powers advanced, next-gen viewing for 20 major operators worldwide with 50 million users reach.

World’s first kids app natively available on Android Automotive

The app will be available to selected Android Automotive OS enabled vehicles in the DACH region (Germany, Austria and Switzerland), including those running Google Automotive Services. This includes Polestar, Volvo, Renault, with Ford and Honda models soon joining their ranks.

“As TOGGO we always want to innovate and be where our target audience is. To be able to provide our kid-centric entertainment service to vehicles highlights and supports this vision,” comments Robert Dube, Head of Product & Data TOGGO Digital at SUPER RTL Fernsehen GmbH.

“With the ongoing support of 3SS, we’re delivering our wide selection of content to the in-vehicle environment, with a functional and intuitive UX to entertain young people while travelling,” Dube added.

Being the first app of its kind, the partners view this project as an opportunity for exploration and development, a key early milestone in the roadmap of advanced user-centric IVI. Currently, the app is accessible from car’s center display and streaming is possible while the car is parked.

The partners are in ongoing collaboration with Google to ensure the TOGGO app and the user environment fully comply with all safety requirements.

Early discoveries from the deployment process have included methodologies for adapting the service to OEMs’ various IVI screen sizes and dimensions, including accommodating portrait and landscape orientation. User behavior and preferences will be captured, analyzed and compared with the UX when accessing TOGGO on a mobile device, Smart TV or desktop.

“The automotive infotainment sector creates a chance for content services to further engage with their existing customers and potentially attract new ones in this completely new distribution category, one which is still untapped by the big OTT platforms,” explains Tomasz Dzikowski, Head of Automotive Product at 3SS.

“Furthermore, by joining the 3Ready platform, content providers such as TOGGO get early mover advantage, and benefit from being one of the first to appear in automotive app stores,” Dzikowski added. “This project will provide deep insights into what real end-user behavior looks like; we are able to validate our assumptions in a live environment and optimize our award-winning experience towards the unique needs and use cases of an embedded car solution.”

TOGGO features a wide array of content for children aged 2-13 years. Alongside many of the most popular German-language kids’ TV shows, TOGGO offers videos and its own dedicated digital radio station, TOGGO Radio.

The debut of TOGGO for vehicles further builds on the established partnership between SUPER RTL Fernsehen GmbH and 3SS. TOGGO went live with its pioneering 3SS-engineered multiscreen entertainment platform in May 2022, a landmark which followed earlier launches of 3SS-enabled TOGGO apps for Fire TV and Android TVs.

TOGGO’s diverse variety of content is engagingly presented in a highly playful UI/UX engineered by 3SS, making TOGGO a kid-centric interactive entertainment portal like no other.

UX optimization and curation in real-time across screens, including the family car

The new in-car service is brought to life thanks to 3Ready, 3SS’ award-winning product platform which empowers service providers to launch seamless experiences on all screens, enabling co-creation and customer-centric innovation.

TOGGO can manage the new in-car app remotely and seamlessly alongside its other 3Ready-enabled services thanks to 3Ready Control Center. The broadcaster can curate and promote content in real-time across all experiences, all from a single location.

Links: 3SS; SUPER RTL Fernsehen