Boom years over for U.S. OTT

US OTT moves towards maturity

The boom years for US OTT are over. US OTT TV episode and movie revenues will reach $82 billion in 2029, up from $74 billion in 2023. SVOD revenues will increase by only $2 billion to $55 billion – with little growth from 2025.

AVOD for TV series and movies will contribute $22 billion by 2029; up from $16 billion on 2023. FAST (advertising on online linear channels) will account for $6.5 billion of the AVOD total in 2029; up from $4.3 billion in 2023.

Simon Murray, Principal Analyst at Digital TV Research, said: “These forecasts reflect the new reality. Subscriptions are stuttering as the market matures and consolidates. Advertising growth will be lower than our previous forecasts due to tougher market conditions and greater caution from the platforms. Platforms are more wary about increasing content spend which will stifle subscriber development.”