Witbe introduces dynamic ad insertion monitoring for streaming videoTuesday, September 12th, 2023
Witbe Releases New Ad Monitoring Technology for Streaming Video Providers
- Latest Technology Identifies Errors Caused by Dynamic Ad Insertion, Provides Video Recordings to Verify Ad Impressions
NEW YORK — Witbe (Euronext Growth – FR0013143872 – ALWIT), the worldwide leader in test automation and monitoring for video service providers, today introduced its new Ad Monitoring and Content Matching technology, developed to identify and resolve playback errors caused by dynamic ad insertion in streaming video. With Witbe’s Ad Monitoring technology, ad-supported video providers can accurately measure their ad performance on real devices, as well as access and share video recordings made for verifying ad impressions with third-party advertisers.
“Issues with dynamically inserted ads are commonplace for AVOD services, FAST channels, and ad-supported subscription services. Witbe’s own independent research has observed that up to 30% of FAST channel viewing sessions are affected by a dynamic ad insertion issue,” commented Yoann Hinard, COO of Witbe. “Witbe’s Ad Monitoring technology addresses these problems by automatically monitoring ad insertion success for video service providers worldwide.”
Witbe tests and monitors streaming ads on real, physical devices to measure the true performance that viewers receive at home. This specialized approach leads to an accurate report on the most important performance indicators for video service providers, including whether the ad plays, the video quality and audio loudness of the ad compared to the content, the amount of buffering before and during the ad, whether any slates fill the ad breaks, and more.
Witbe’s Ad Monitoring technology provides unique value by offering video recordings as proof of ad delivery, allowing providers to secure ad revenue when third-party advertisers request it. Witbe’s new Content Matching feature can identify every time an ad appears in a viewing session, allowing advertisers to verify when and where their ad played, if it was on time as scheduled, and how often it repeated. Since advertising revenue makes up a majority of most provider’s income, this distinct feature offers an indispensable way to secure it.
Witbe’s Software Suite also includes Smartgate, which works in conjunction with the company’s Ad Monitoring technology to deliver personalized reports to providers, taking the raw data from monitoring sessions and organizing it into streamlined analysis that can easily be responded to. Also included is Witbe’s reliable Remote Eye Controller software, which allows providers to access their local testing devices from anywhere in the world. Together, the software solutions provide a full-fledged suite for video service providers.
Witbe’s Ad Monitoring and Content Matching technology is available now, alongside the Witbe Software Suite and the entire line of Witbox products. Live demonstrations of the technology will be given at IBC2023 in Amsterdam, at stand 5.D76 on the show floor.