Zattoo and 3SS partner to enable live TV in cars

Zattoo and 3SS Partner to Enable Live TV in Cars

ZURICH and STUTTGART — Zattoo AG (IBC2023 Stand 5.F81), one of the leading TV Streaming and TV-as-a-Service providers in Europe, and 3 Screen Solutions (3SS) (IBC2023 Stands: 4.C06, 4.C02, 4.C04, and O.C32) leading provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, are joining forces to bring live TV streaming to cars.

Zattoo Stream APIs have now been deeply integrated into 3SS’ award-winning 3Ready Platform as part of a technical proof of concept. The partnership now enables automakers to offer live TV streaming seamlessly integrated in cars in Germany, Switzerland and Austria.

The new Zattoo-3Ready integration was showcased to the automotive industry during IAA Mobility 2023 and will have its next outing to the worldwide broadcasting industry at IBC 2023.

Zattoo is the latest content partner to join 3Ready. Last month, 3SS announced its collaboration and integration with YouTube into 3Ready.

3Ready comprises a diverse multiscreen digital entertainment ecosystem, powered by long-standing partnerships with world-class content and technology providers. Pay-TV operators, streaming providers, telecoms companies, and automakers can create and deliver superior video entertainment experiences with a customized look and feel. 3Ready transforms traditional apps into content-centric discovery, reducing search time for the user, while boosting interaction and engagement.