Polaroid Roku TV models launch at Asda in the U.K.

Thursday, July 20th, 2023 
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Polaroid Roku TV Models Launch at Asda in the U.K.

  • Available exclusively at Asda, Polaroid Roku TV models deliver value, simplicity, and enjoyment in a TV great for streaming

LONDON — Today, Roku announced the arrival of Polaroid Roku TV models at Asda in the U.K. The new HD and 4K TVs combine Polaroid’s quality hardware with Roku’s award-winning operating system to deliver a best-in-class streaming experience at an accessible price. Available initially in a 55” screen size from 22 July, the Polaroid Roku TV model range at Asda will expand to include smaller and larger screen sizes later this year.

“This summer, Asda customers can upgrade their home entertainment and catch every unmissable TV moment with these new Polaroid Roku TV models,” said Bart Bomers, VP EMEA at Roku. “Roku TV models are designed with ease in mind, with a simple home screen, powerful search function, and automatic software updates with new features, so your TV experience gets even better over time.”

In the U.K., Roku users can watch live TV via an integrated Freeview tuner and stream thousands of free and paid channels, including BBC iPlayer, ITVX, Channel 4, My5, Netflix, Disney+, Prime Video, Paramount+, and more, as well as music services like Spotify, Apple Music, and Amazon Music. Polaroid Roku TV models are also compatible with Airplay 2 and popular voice assistants, including Apple Siri, Alexa, and Google Assistant.

“Our customers will love Polaroid Roku TV models for their simplicity, advanced features and affordability. We expect them to fly off the shelves when they hit stores this week,” said Joanna Stenhouse, TV Buying Manager at ASDA.

Polaroid Roku TV models give entertainment lovers a cinema-style experience right at home. The Polaroid Roku TV 55” 4K offers Dolby Vision, for brighter and more realistic colours, enhanced contrast, exceptional clarity, and Dolby Audio. It features HDMI inputs with HDMI 2.0 to deliver an optimal digital video and audio performance using a single cable. The TVs also boast a sleek, slim frame design for more viewing space.


The Polaroid Roku TV 55” 4K model is available in Asda stores nationwide from 22 July. Additional screen sizes will be available for purchase later in the year.

Links: Roku; Asda; Polaroid