Swisscom chooses Bitmovin Player for blue TV

Swisscom chooses the Bitmovin Player to accelerate the reach of blue TV

VIENNA, Austria — Bitmovin, a leading provider of video streaming infrastructure, announces that Swisscom (SMI: SCMN) will deploy Bitmovin Player for its blue TV service to ensure a superior viewing experience for its audience. The Bitmovin Player will guarantee flawless playback on the most devices possible, ensuring Swisscom can scale the reach of its service.

Swisscom’s blue TV is available with the operator’s Swisscom Box and it’s also available over the top through apps and as a premium service on other networks as blue+. Deploying the Bitmovin Player aligns with Swisscom’s strategy of making its blue TV offering as accessible on as many devices and platforms as possible due to the player’s proven experience to guarantee flawless playback on the most extensive range of devices. Additionally, the Bitmovin Player will ensure Swisscom can launch blue TV on new devices and platforms as soon as they are available.

“Every decision we make for blue TV revolves around delivering an unparalleled experience for our viewers, from its compelling programming slate to the robustness of our video streaming infrastructure,” said Simon Maurer, Head of TV and Smart Products at Swisscom. “The Bitmovin Player mirrors our commitment to technical excellence and it quickly became our first choice for a video player. With the Bitmovin Player, we will unlock the power to reach the widest audience possible and bring blue TV to audiences across Switzerland and beyond.”

The Bitmovin Player supports device compatibility across Web, Android, iOS, Roku, and major smart TVs, so users can have the same immersive viewing experience irrespective of the device they are using at any given time. Based on an API approach, Bitmovin’s Player offers several features that can be selected and adjusted to workflow needs.

“We’re incredibly excited and proud to be joining Swisscom on its quest to bring blue TV to an even wider audience,” said Stefan Lederer, CEO and co-founder of Bitmovin. “The Bitmovin Player will help Swisscom power streams that are unrivaled in quality and deliver them to the most devices available on the market today at speed and scale.”