Now TV partners with Viaccess-Orca for addressable TV in Hong Kong

Tuesday, April 9th, 2024 
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HKT’s Now TV Partners With Viaccess-Orca for Addressable TV in Hong Kong

  • VO’s Targeted TV Advertising Solution Enables Hyper-Personalized IPTV and OTT Experiences

PARIS — Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced today that HKT’s Now TV is using VO’s AI-driven Targeted TV Advertising solution to deliver addressable TV to viewers. By offering individually tailored advertising experiences to viewers in real time, Now TV is elevating video experiences, driving new revenue, and attracting advertisers for its IPTV service.

“Viaccess-Orca’s Targeted TV Advertising solution allows us to deliver highly effective advertising and hyper-personalized streaming experiences to our subscribers, opening up new monetization opportunities for our Now TV services,” said Derek Choi, Managing Director, Consumer Marketing and Pay TV at HKT. “Partnering with VO, we have taken a pivotal first step toward improving viewer engagement for our IPTV service, with plans to extend addressable TV to our OTT viewers soon.”

VO’s Targeted TV Advertising solution leverages first-party data, inferred and calculated segments based on viewer habits, and third-party contributions for enriched targeting. Featuring a unique predictive pre-fetching mechanism, VO’s solution enables Now TV to introduce individually tailored live ads to viewers while seamlessly replacing existing ads, enhancing the overall viewing experience. By implementing rules from the content to the offering level, VO’s solution provides Now TV with granular control over the advertising experience and ensures superior quality.

With VO’s Targeted TV Advertising solution, Now TV can offer a variety of ad formats, including live ad replacements for live content.

“In today’s highly competitive video landscape, targeted TV advertising is a critical tool for boosting monetization and viewer engagement,” said Dokyung Lee, Vice President of Sales and Business Development APAC at Viaccess-Orca. “Adopting our solution, Now TV can achieve the best monetization, viewer experience, and reach for targeted TV advertising across its IPTV and OTT services.”

VO will showcase its Targeted TV Advertising solution at the 2024 NAB Show in booth W3710.

Links: Viaccess-Orca; HKT