Disney+ to extend ad-supported plan to more countries in Europe

Disney+ To Expand Ad-Supported Plan Across More Countries In Europe This October

LONDON, U.K. — Following the successful launch of the ad-supported plan last year in Denmark, France, Germany, Italy, Norway, Spain, Sweden, Switzerland, and the United Kingdom, Disney+ will expand its offerings to Finland, the Netherlands and Portugal this October. This expansion will provide consumers with a wider range of subscription choices and greater flexibility to enjoy world-class entertainment, including exclusive original series, blockbuster movies, and binge-worthy shows, all with a plan that suits their needs.

Starting October 17, consumers in Finland, Portugal, and the Netherlands can choose from the following features in the ‘Standard with Ads’ plan, alongside the ‘Standard’ and ‘Premium’ plans.

                            Standard with Ads                       Standard                        Premium
------------------  -------------------------  -----------------------------  -----------------------------
Watch brand new
Originals, latest
blockbuster movies                         ✓                              ✓                              ✓
and binge-worthy
series
------------------  -------------------------  -----------------------------  -----------------------------
Ads                    Ad-supported streaming      Ad-free movies and series      Ad-free movies and series
------------------  -------------------------  -----------------------------  -----------------------------
Subscriptions               Monthly: 5.99 EUR              Monthly: 9.99 EUR             Monthly: 13.99 EUR
                                                         Annually: 99.90 EUR           Annually: 139.90 EUR
------------------  -------------------------  -----------------------------  -----------------------------
Video Quality       Up to 1080p Full HD video      Up to 1080p Full HD video       Up to 4k UHD & HDR video
------------------  -------------------------  -----------------------------  -----------------------------
Concurrent Streams       2 concurrent streams           2 concurrent streams           4 concurrent streams
------------------  -------------------------  -----------------------------  -----------------------------
Downloads                                   X  Downloads on up to 10 devices  Downloads on up to 10 devices
------------------  -------------------------  -----------------------------  -----------------------------
Audio                         Up to 5.1 audio                Up to 5.1 audio        Up to Dolby Atmos audio
------------------  -------------------------  -----------------------------  -----------------------------

Deborah Armstrong, SVP & GM Media Networks and Advertising EMEA said: “The strong momentum of our ad-supported plan, following its launch last year, underscores the importance of providing consumers with choice, flexibility, and value. As we expand into additional markets, Disney+ continues to offer advertisers a prime opportunity to engage with our premium-streaming platform, featuring our beloved brands and an exceptional line-up of movies and TV series.

We have enhanced our capabilities and are experiencing positive responses to date, including establishing a diverse range of partnerships with L’Oréal Paris, which is sponsoring Series 5 of “The Kardashians”; Uber One, which is collaborating with FX on “The Bear” in the UK; and Chloé fragrances, which is supporting the French original “Becoming Karl Lagerfeld” across five countries.”

Disney+ offers something for everyone to watch, adding new TV series, blockbuster movies, and exclusive Originals throughout the year under its six brands: Disney, Pixar, Marvel, Star Wars, National Geographic and general entertainment brand Star. With a library of entertainment spanning everything from documentaries to critically acclaimed drama, and comedy to classic animation. Coming soon are the highly anticipated TV series ABC’s “Doctor Odyssey” from Ryan Murphy, FX’s “The Old Man,” “Road Diary: Bruce Springsteen and the E Street Band,” and Lucasfilm’s next Star Wars series “Star Wars: Skeleton Crew.”