DivX Announces the Panasonic 'UniPhier' as the World's First DivX Certified® Blu-ray Chip to Support Full HD Playback

Chip Enables a Powerful 1080p Playback Experience on the Newest Blu-ray Players

SAN DIEGO — DivX, Inc. (NASDAQ:DIVX), a digital media company, today announced that the UniPhier® System LSI (Model: MN2WS0043DA) of Matsushita Electric Industrial Co., Ltd. (Tokyo:6752) has achieved DivX Certification™ for 1080p high-definition playback, the first chip announced to have achieved DivX HD Certification for use in the latest Blu-ray devices.

The UniPhier (Universal Platform for High-quality Image Enhancing Revolution) System LSI of Semiconductor Company of Matsushita Electric Industrial Co., Ltd. (hereinafter called “Panasonic”) is an integrated multimedia chip platform that enables standard and high-definition video solutions for DivX playback on a wide range of Blu-ray digital products, digital TVs, DVD players and more. UniPhier released a DivX Certified® home theater chip in January, which has already been used in popular Blu-ray players and home theater systems.

“There is increasing demand for a high-definition experience across consumer electronics devices, and digital content enablers must adapt to this,” said Kurt Scherf, Vice President and Principal Analyst, Parks Associates. “The high-definition DivX Certification of Panasonic’s UniPhier chip marks a considerable shift for digital content traditionally consumed in standard definition and significantly contributes to the growing momentum DivX is experiencing within the Blu-ray market.”

“The DivX Certified UniPhier System LSI enables the playback of high resolution DivX® content on Blu-ray and DVD players, which is the most significant advantage of next generation DVD devices,” said Akito Miyamoto, General Manager of Software and Solutions, Semiconductor Company, Matsushita Electric Industrial Co., Ltd. “Our solution to support DivX HD and standard definition video playback is of great value.”

“Consumers have come to rely on DivX as a standard ingredient on the latest high-quality devices. When consumers see our logo on a device, they know the video will play. Panasonic’s HD certified UniPhier System extends seamless playback to high-definition devices, offering support for full HD,” said Kevin Hell, CEO of DivX, Inc. “Working with Panasonic allows us to expand our presence into the most cutting-edge products, giving our manufacturing partners flexibility in their hardware solutions, and our consumers the choice to watch what they want, when and where they want to watch it.”

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure interoperability, security and visual quality. DivX Certified products enable consumers to create, play and share high-quality video content across a range of devices and platforms. Over 100 million DivX Certified devices from a variety of manufacturers have shipped worldwide.