Vecima implementing Dynamic Ad Insertion for Hotwire Communications

Vecima Successfully Implements First Phase of Dynamic Ad Insertion for Hotwire Communications

VICTORIA, British Columbia — Vecima Networks Inc. (TSX: VCM) today announced its successful completion of initial linear parity ad insertion for Hotwire Communications, a premier provider of fiber-optic telecommunications services in the U.S.

Introducing linear parity ad insertion into Hotwire Communications’ service infrastructure moves the provider toward dynamic ad insertion (DAI), which Vecima and Hotwire anticipate completing by 2025. The linear parity phase involved creating distinct ad zones for channels where advertisements will be inserted. Next, Vecima will implement DAI across all channels and zones to enable Hotwire to deliver tailored ad experiences for its subscribers.

Vecima’s Professional Services team led the technical integration, working closely with Cadent and Effectv as technology partners. Its master project management services included oversight of the installation, deployment, configuration, and third-party integrations of the end-to-end DAI solution that synchronizes ad scheduling and placements.

Unlike traditional methods, DAI allows for real-time ad placement directly into live or prerecorded streams. It enables advertisers to deliver targeted, relevant ads to individual viewers, based on demographic data, viewing habits, and other criteria. Combining data with dynamic placement significantly enhances ad campaigns’ efficiency and effectiveness.

“We are encouraged with the results we are seeing with our digital linear insertion deployment,” said Pragash Pillai, Chief Technology Officer for Hotwire Communications. “The evolution to dynamic ad insertion will seamlessly integrate advanced solutions into existing infrastructures, enhancing user experiences, further improving advertising revenue and operational efficiency.”

“We’re proud of this first milestone in enhancing Hotwire’s content monetization capabilities,” said Kyle Goodwin, Senior Vice President and General Manager, Content Delivery & Storage for Vecima. “We also recognize that the work has just begun. Our Professional Services group and entire team is dedicated to ensuring the continued seamless implementation of Hotwire’s monetization strategy.”