Spain - October DTT monthly update released

Wednesday, October 8th, 2008

According to Impulsa-TDT, the latest estimate of DTT penetration provided by market research company Sofres shows that DTT was in 38.8% of (more than 6 million) Spanish households at the end of September.

48% of DTT equipment sales in August were of televisions with integrated DTT, which remains the main method of adoption of the technology in new DTT households, representing 88% of televisions sold.

Total DTT receiver sales in August were close to 500,000 units, supported by demand from viewers of the Beijing Olympic Games.

DTT receiver sales in August 2008:

Set-top box    162,885
IDTV           235,936
DVD combo       73,625
Others          19,841
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  Total        492,287

More: Informe mensual Octubre 2008; Summary in English