Motorola Powers StarHub's Demand TV

Tuesday, October 14th, 2008 
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StarHub’s Demand TV allows customers to enjoy favourite programmes anytime they desire

SINGAPORE — Motorola, Inc. (NYSE: MOT) announced today that StarHub, Singapore’s leading pay TV operator, has selected Motorola to enable Demand TV – its new suite of on demand services comprising both Video-On-Demand (VOD) and On Demand Channels. The Motorola on-demand solution will power the delivery of on demand content for over 500,000 households in Singapore that subscribe to StarHub’s pay TV services.

As lead integrator for the project, Motorola deployed the Demand TV platform for StarHub in a challenging multi-vendor environment in only four months, ensuring a seamless integration with StarHub’s existing digital cable service platform. Motorola provided an end-to-end VOD delivery solution based on Motorola B-1™ Video Server, to provide a reliable, scalable and high-performance solution for VOD and advanced on demand services. In addition, Motorola worked alongside eventIS to integrate its VOD back-office system.

“We are delighted that our pay TV customers are now able to enjoy an enhanced viewing experience with even more choice and flexibility at their fingertips. Demand TV is one of the cornerstones of StarHub’s suite of pay TV services. It is thus important for us to select leading providers such as Motorola and eventIS, who are able to integrate the new platform with our existing digital architecture in a timely and cost effective manner,” said David Storrie, StarHub’s Head of Integrated Network Engineering.

“The VOD deployment for StarHub reinforces our leadership in delivering a next generation personal media experience to users worldwide. The delivery of personalized content is a key element of our media mobility vision that allows consumers to enjoy desired content anytime, anywhere,” said Eric Starnes, vice president, sales of Asia, Motorola Home & Networks Mobility.

“Our scalable video delivery platform ensures that high quality content is provided to StarHub TV customers anytime they desire. With our services and expertise in system deployment, StarHub can focus on its service offerings while relying on us to support the back-end system.”

About StarHub’s Demand TV Solution

– Motorola B-1™ Video Server: The Motorola B-1 Video server leverages Adaptive Media Management (AMM) to create a flexible, cost-effective platform for the delivery of on demand services including VOD, Time-Shifted Television and On Demand Advertising. The platform enables Motorola’s video service provider (VSP) customers to adapt rapidly to changing content usage patterns while optimizing storage, streaming and network costs. Subscribers benefit from increased content choice and greater service reliability.

– eventIS VOD back-office system: The eventIS solution consists of the PRODIS, TRAXIS and SPECTRIS products. PRODIS provides convenient central definition of VOD packages, content and timeshift events while TRAXIS enables consumers to select content, controls and processes transactions as well as optimally allocates the required video server. SPECTRIS acts as an active resource manager to monitor the health and status of applications.