Trident's HiDTV™ PRO-QX SoC with MEMC Technology Enters 100Hz European IDTV Market

Wednesday, December 17th, 2008
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SANTA CLARA, Calif. — Trident Microsystems, Inc. (NASDAQ: TRID) a leader in high-performance semiconductor system solutions for the multimedia and digital television markets, today announced that Grundig Eletronik’s Vision-9 FHD 100Hz digital television has adopted Trident’s HiDTV™ PRO-QX system-on-a-chip (SoC) with an integrated advanced motion estimation and motion compensation (MEMC) frame rate conversion engine, providing naturally smooth 100Hz video motions.

Trident’s HiDTV PRO-QX is its latest generation of system-on-a chip digital TV processors designed to provide superior video performance in HD digital TV systems targeting the emerging HDTV LCD, PDP and DLP TV markets.

“We are very pleased to extend our relationship with Grundig Electronik,” stated Hungwen Li, Trident’s Chief Marketing Officer. “This additional design win is not only evidence of the quality of our MEMC technology, DVB-T 100Hz system middleware and first-class digital picture capabilities, but it also enables us to continue expanding our presence in Europe. This win is another step toward our goal of engineering the industry’s leading SoC processors.”

The HiDTV PRO-QX contains 32-bit embedded CPUs, a 2D graphic engine, a MPEG-2 MP@HL decoder, a programmable MPEG audio decoder which supports AC3, AAC, and MP3, and a transport stream demultiplexer that supports ATSC, DVB and ARIB standards. It has standard I/O interfaces, including UART, IR, USB 2.0 Host controller and SmartCard. Trident’s DCRe™, the seventh generation of Digital Cinema Reality engines, is integrated to provide natural and cinema-realistic images. HiDTV PRO-QX integrates the key functions needed to support both digital and analog TV broadcasting with minimal external components.