GridNetworks and Widevine Partner to Secure Premium Content DeliveryTuesday, February 24th, 2009
GridCast TV to use Widevine DRM to secure high-value Internet video
SATTLE, WA — Video delivery platform provider GridNetworks has partnered with Widevine Technologies, the only provider of multiplatform, multiformat DRM and video optimization solutions, to secure content delivered via the GridCast TV service.
“As we work to make GridCast TV the industry standard for viewing Internet video directly on TVs DRM has become increasingly critical,” said GridNetworks CEO Tony Naughtin. “Widevine’s multiplatform DRM allows us to add more value to our solution–and it allows GridNetworks to serve the largest media companies with the most popular titles.”
Widevine’s studio-accepted DRM solution secures content delivered to multiple consumer platforms in multiple formats, including H.264, Adobe Flash, Microsoft Windows Media, and Microsoft Silverlight. The partnership combines Widevine’s DRM solution with GridNetwork’s GridCast TV service, which has a reach of over 40 million viewers through the Microsoft Xbox 360 and Sony PlayStation 3.
“Video producers and distributors are looking for additional channels to monetize Internet video, and GridCast TV provides this by extending service delivery to the living room,” said Matt Cannard, Vice President, Marketing of Widevine Technologies. “This multiplatform DRM and service delivery solution is what customers have asked for in order to target a highly prized consumer demographic.”
Widevine’s DRM solution securely distributes, stores, and controls playback of monetized digital media to any Internet-enabled consumer device. Over 140 service providers and 160 web properties use Widevine to secure digital video.