Digital TV News: IAB Australia

Magnite launches programmatic offering in Australia with Samsung Ads
Jun 23, 2022 – Magnite (Nasdaq: MGNI) has announced a collaboration with Samsung Ads that will allow marketers in Australia to add Samsung CTV inventory to their programmatic media buy, including Samsung’s FAST service Samsung TV Plus.
News categories: Magnite, Samsung, James Young, Alexander Spurzem, Advertising, Australia, Digital TV, Smart TV, Streaming

IAB Australia appoints Ipsos as digital audience data supplier
Aug 31, 2021 – IAB Australia has appointed Ipsos as the industry's supplier for the planning, buying, and reporting of digital audience measurement data in Australia. The appointment is for a three-year term commencing in Q2 2022 with the launch of Ipsos iris.
News categories: Ipsos, IAB Australia, MFA, OzTAM, Simon Wake, Gai Le Roy, Natalie Stanbury, Sophie Madden, Doug Peiffer, Advertising, Australia, Big Data, Digital TV