Digital TV News: VIZIO Ads
Magnite announces next generation CTV and OTT monetization platform
Feb 7, 2023 – Magnite (NASDAQ:MGNI) has announced Magnite Streaming. Magnite Streaming empowers media owners to maximize the value of their assets across live and VOD inventory, CTV and OTT, and addressable linear.
News categories: Magnite, Sean Buckley, Evan Adlman, Andrew Tint, Travis Hockersmith, Jill Steinhauser, Advertising, Digital TV, USA, Worldwide
VIZIO Ads launches frequency control for Smart TV advertisers
Feb 19, 2021 – VIZIO Ads has unveiled Universal Frequency Control, a capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
News categories: VIZIO Ads, Travis Hockersmith, Advertising, Digital TV, Smart TV, USA
VIZIO taps Nielsen to measure advanced TV campaigns
Nov 17, 2020 – VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
News categories: VIZIO Ads, Nielsen, Mike O'Donnell, Scott Brown, Adam Gerber, Advertising, Big Data, Digital TV, Smart TV, USA
VIZIO launches Direct Advertising business
Dec 10, 2019 – VIZIO has announced the launch of VIZIO Ads, a business unit created to provide advertising experiences to consumers and brands. The business will enable brands, agencies and advertisers to purchase premium TV ad inventory across the VIZIO SmartCast platform.
News categories: VIZIO, William Wang, Mike O'Donnell, Advertising, Digital TV, Smart TV, Streaming, USA
- NextGen TV begins broadcasting in Des Moines, IA
- PANTAFLIX to dispose of streaming technology subsidiary
- Harmonic powers live sports streaming for VertiCast
- Eurovision Sport selects Ad Insertion Platform monetization solution
- TV reception over the Internet continues to grow in Switzerland
- Ateme launches statmux for NextGen TV and streaming services
- Canela Media chooses Amagi for FAST content monetization
- SES in discussions regarding possible combination with Intelsat
- Comscore expands 48-hour television reporting
- TCCL deploys iWedia Android TV Custom Launcher
- LiveU joins AWS Partner Network
- 63% of rural Americans bundle internet and TV
- IAS offers ad verification solution on APS Connections Marketplace
- Charter to acquire assets of Maine-based Bee Line Cable
- FreeWheel: FAST channels redefining premium video distribution
- Frontier adds integrated billing for YouTube TV
- M2A Media to debut encoder-based ad insertion at 2023 NAB Show
- GTPL Hathway partners with Broadpeak for OTT service delivery
- ZEE5 now available on Astro's Ultra and Ulti boxes
- Emitel to pilot dynamic ad insertion system in Poland