Digital TV News: Ewan Douglas
4Sales partners with ViewersLogic on TV attribution for Channel 4
Oct 4, 2022 – Channel 4 has announced a partnership with 4Sales and ViewersLogic to develop a platform which unlocks accurate results by measuring a consumer's journey to purchase, rather than just the media they consume.
News categories:
Channel 4, ViewersLogic, Ewan Douglas, Hassan Khan, Advertising, Big Data, Digital TV, UK
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