Hathway becomes India's first Cable TV MSO to reach one million digital subscribersFriday, October 1st, 2010
NDS powers digital TV for 1 million hathway subscribers across India
- Hathway becomes India’s first Cable TV MSO to achieve one million digital subscriber milestone
- NDS reinforces commitment to help grow subscribers with a range of innovative, interactive solutions
NEW DELHI, India — NDS Group, the leading provider of technology solutions for digital pay-TV, today announced that it is now powering one million digital TV connections for Hathway, India’s leading Multi System Operator (MSO). Hathway, the fastest growing MSO in India, has become the first to reach the digital subscriber milestone. The achievement also highlights the role of NDS in providing a technology framework that enables Hathway to continue to grow its subscriber base through innovative digital TV services and solutions.
Hathway has established a reputation for being at the forefront of new technology adoption and has a history of several firsts in the Indian cable TV market. Hathway were the first cable TV operator to go digital, the first to implement a middleware solution and customised Electronic Programme Guide (EPG), and the first to launch a Digital Video Recorder (DVR) solution.
Mr. K. Jayaraman, Managing Director & CEO, Hathway Cable & Datacom Ltd. said: “It gives us immense pleasure to be the first Indian MSO to reach the one million milestone. Our implementation of NDS technology has already allowed us to scale quickly and we expect to double our digital subscriber base by this time next year. NDS’ global expertise in managing end-to-end delivery of digital pay-TV solutions will help us to offer new services and advanced features for a superior viewing experience which in turn will satisfy our subscribers and encourage more growth.”
Congratulating Hathway on its achievement Sue Taylor, Senior Vice President and General Manager Asia Pacific, NDS said: “Reinforcing Hathway’s position at the forefront of the Digital Cable market in India, reaching one million digital subscribers is a fantastic achievement and the result of the operator’s constant endeavour to deliver something extra to its subscribers, underpinned by NDS technologies. We wish Hathway every success in their future growth and look forward to our ongoing collaboration to enable them to deliver on the promise of digital pay-TV.”
Hathway’s digital cable TV services are protected and powered by an end-to-end NDS solution including VideoGuard® conditional access system (CAS), MediaHighway® middleware, an advanced electronic programme guide (EPG). Market-leading XTV™ Digital Video Recorder (DVR) technology also allows subscribers to pause, record, play back, re-wind and fast forward their TV programmes for viewing when they choose.
In addition, the wide range of multi-level interactive games provided by NDS has proven popular with subscribers. NDS continue to work closely with Hathway to deliver a raft of world-leading, affordable and innovative solutions and services to Hathway’s growing subscriber base.