Widevine to Provide Adaptive Streaming and DRM for LG ElectronicsWednesday, October 13th, 2010
Global Agreement Makes Widevine’s Video Optimization and DRM Platform Available on More LG Devices, Worldwide
SEATTLE, WA and SEOUL, Korea — Widevine, a provider of digital entertainment solutions, today announced that it has signed a global agreement with LG Electronics (LG) [KSE: 066570.KS] to distribute Widevine’s live and on-demand adaptive streaming, virtual DVD controls and digital rights management (DRM) on LG connected products. Widevine’s DRM and adaptive streaming software are already included in 2009 models of LG Blu-ray players and home theaters shipped in the United States. This agreement enables LG to expand distribution to more devices, on a worldwide basis.
“LG’s decision to extend its relationship with Widevine clearly demonstrates the business value of our technology,” said Brian Baker, CEO, Widevine. “More and more companies are realizing that embedding Widevine into their devices ensures that their customers are able to view premium content over the device of their choice, keeping them happy and thereby reducing turnover. This has a significant impact on our customers’ bottom lines, and provides an edge in today’s competitive marketplace.”
As one of LG’s preferred partners, Widevine’s video optimization and DRM platform will now be included on a wide variety of additional LG products, including connected TVs. Widevine’s video optimization technology ensures that consumers using LG products receive an excellent quality of viewing experience for both live and on-demand content. Widevine’s DRM keeps premium content secure, regardless of the LG device it is delivered to.
“Our commitment to developing the best electronics possible for our customers extends all the way to the content they are able to access with their LG products, so it makes sense for us to expand our relationship with Widevine,” said Baeguen Kang, Director of LCD TV R&D Lab, LG Electronics. “We want our customers to be able to access and enjoy a wider variety of high-quality entertainment over the Internet and from their service provider, and we believe this agreement makes that possible.”
Widevine’s technologies will enable LG to support TV Everywhere and over-the-top delivery initiatives from Internet content providers and large cable, satellite, and telecommunication companies.
The Widevine client will be shipped on millions of LG products in 2010.