India's Videocon d2h crosses 3 million subscriber markTuesday, April 19th, 2011
Aims to cross 4 million mark by August 2011
MUMBAI, India — Videocon d2h, the direct-to-home (DTH) company promoted by Videocon Group, has crossed three million subscribers. Videocon d2h, one of the fastest growing DTH service providers has created its niche through its innovative technology.
Being an Indian brand, having a large dealer network across the country and focus on providing quality services to its customers has helped the brand achieve top of the mind recall in a short span of time. Videocon d2h, along with urban segment has focused on catering to the rural segment also through its services.
Mr. Saurabh Dhoot, Director Videocon Group on the achievement said: “We have achieved the 3 million mark as per our planned targets and we are sure that we would add another million subscribers in the next 3-4 months. I feel what’s important at this stage is to continue the momentum not just by adding new customers but in fact by delighting existing customers. Our aim is to keep our customers happy because we feel that a brand is successful when their customers are satisfied”
Mr. Anil Khera, CEO Videocon d2h added, “While maintaining our ideology of innovation, we plan to reach the length and breadth of the country through our strong distribution channels and widespread service network. We are aware that the HD DVR with 3D innovation on DTH space by Videocon d2h has set a new benchmark in the industry and we plan to continue the momentum going forward. 3 million subscribers is just the beginning, we have a long way to go.”
Videocon d2h offers maximum number of channels in the market with a current count of 290 channels & services; they provide a very strong regional content for their specific audiences along with all the sports channels on board. Videocon d2h has also added new Channels on their platform which is: DD Kashir and Prarthana (Odiya Devotional Channel). The customers can watch their favorite channels in HD format by subscribing to its HD channels.
The channels offered in HD format are Discovery HD, NGC HD, Movies Now HD, Travel XP, Active Music HD, d2h Movies HD. The premium English channels which are recently launched on Videocon d2h are Baby TV, Spacetoon, Movies Now, FX, Fox Crime, Big CBS Prime, Discovery Science, Discovery Turbo, NGC Wild, NGC Adventure and NGC Music.