Digisoft.tv introduces new Virtual STBThursday, September 26th, 2013
Digisoft Turns Heads With Next Generation Virtual STB
- Company opens new office in New York On The Back Of Successful IBC launch
Digisoft.tv, a global provider of HTML5 set-top box (STB) software introduced its new Virtual STB today. A pure software product which brings all the services of a hybrid set-top box to connected TVs, the Virtual STB is set to revolutionise the smart TV market by instantly removing all the CAPEX costs traditionally associated with the technology.
Meanwhile Irdeto have announced its Multi-device product set is to include Digisoft’s Iris HTML5 middleware, Digisoft will also make the virtual STB available as part of Irdeto’s multi device strategy.
‘This is a logical extension of our Hybrid STB’, said Fearghal Kelly CEO of Digisoft, ‘It’s an app that gives you all the functionality of a physical STB without the CAPEX costs, it’s easy to update, and delivers multi-room efficacy with a network PVR. We believe that the virtual STB should be part of any IPTV strategy.’
Currently 15% of homes with cable coverage have a Smart TV and the figure is expected to reach more than 25% by 2016. Given this trend, Digisoft believes it’s right to focus on commercially adept Smart TV manufacturers who have endorsed HTML5 and CE-HTML as open development standards.
‘We have a comprehensive product’, says Fearghal, ‘our offering includes a VOD client for TV and movies, Network PVR and an EPG for encrypted Pay TV Channels with inbuilt flexibility that allows it to merge with local off air digital TV signals.’
‘It’s not an either-or scenario, we will still be pushing ahead with our innovative Dongle STB software on our new cost-effective consumer platform aimed at carriers, retailers and other multidevice applications. However, this is an area of the market that has come of age and simply cannot be ignored.’
A fast growing company, Digisoft released its Dongle STB in partnership with Dune earlier this year and aims to be the most innovative middleware supplier in the EE (Entertainment, Education) Market. Its primary focus will continue to be cost reduction – removing the need for fault prone local hard disc drives – and monetization through recommendation, analytics and subscriber management. The company is expanding rapidly opening a regional office in New York this month.