MStar licenses DivX HEVC for SoC integrationTuesday, January 7th, 2014
Leading IC Company Selects DivX HEVC for DTV and Set-top Box Solutions
- MStar Licenses DivX Technology to Enable UltraHD/4K HEVC Content Experiences on a range of Consumer Electronics Devices
LAS VEGAS — 2014 International CES — Rovi Corporation (NASDAQ: ROVI) today announced that MStar Semiconductor has licensed DivX HEVC technology for integration into its SoCs for set-top boxes and DTVs. As a major supplier to the world’s leading consumer electronics manufacturers, MStar can help drive industry adoption of DivX HEVC and enable popular devices to support entertainment downloads as well as high-quality streaming of HD 720p/1080p and UltraHD/4K HEVC content.
“Integrating support for 4K is key to our continued efforts to provide all-in-one system-on-a-chip solutions for a new generation of set-top boxes and DTVs,” said Bill Hsiung, Head of Corporate SW Marketing Dept., MStar. “As a long time supplier of advanced video technologies for our solutions, DivX was a natural choice to provide HEVC capabilities that can help us meet our customers’ needs to support the new compression standard and advanced entertainment experiences.”
“This is a major win that continues the momentum for our HEVC/H.265 based program that is designed to accelerate broad market adoption of DivX HEVC,” said Dr. Kanaan Jemili, senior vice president, product management at Rovi. “We’ve already delivered tools to help consumers and professionals create HEVC content. Now through our expanding relationship with MStar, we are also helping device manufacturers embrace the new compression standard to enable playback of DivX HEVC video across multiple devices.”
Rovi’s end-to-end HEVC solution is designed to accelerate the adoption of the latest compression standard across the entire video distribution system. Rovi’s end-to-end solution comprises new MainConcept® encoding SDKs for professional content creators; the DivX Video Service™ with DivX DRM for protected content delivery for service providers, mobile operators and content retailers across multi-screen devices; DivX 10 consumer software tools for PC-based DivX HEVC creation and playback, and an extension to the DivX Certification program to allow IC and OEM customers to quickly bring to market mobile and consumer electronics products that support high-quality DivX HEVC playback. DivX HEVC Certified Devices will support an advanced feature set for media playback including multi-language subtitles and audio tracks, trick-play track for smooth fast forward and rewind, chapter points for quick scene navigation, and resume playback across devices. To date, over one billion DivX devices, including over 30,000 unique models, have shipped worldwide from multiple major consumer electronics brands.
Rovi plans to host private meetings and product demonstrations for industry executives during the CES tradeshow in Las Vegas, January 7-10 at Caesars Palace. Invited attendees will have the opportunity to view live demonstrations of the company’s end-to-end solution powering the creation, delivery and multiscreen playback of next-generation video, including 4K content using the new compression standard HEVC/H.265.