Brazil's SBT develops Smart TV app with Foxxum

Monday, November 9th, 2015 
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SBT and FOXXUM to set Smart TV Milestone on Brazilian market

  • Brazil’s second largest TV Network now offers Catchup TV, VOD and extended content via OTT

SBT, the second largest and fastest growing TV network in Brazil, has partnered with Foxxum, worldwide leading provider of Smart TV solutions, to launch a new Smart TV App reaching out to 9 million Smart TV households on the Brazilian market. With an intuitive and beautifully designed interface, the SBT TV App will add real value to the Smart TV experience of Brazilian users, bringing them a rich suite of entertaining and informative content.

“By adding the expertise of Foxxum in developing, distributing and monetizing content on Connected Devices to the quality and attractiveness of SBT’s content, we are certain that this will create a new milestone for our Smart TV business in the entire country”, says Fernando Pensado, Head of Digital & Interactivity at SBT.

SBT initially launches on SONY Smart TVs creating a new reference within the VOD business by offering what consumers are actually looking for: local content from big TV Networks, to be watched at any time.

With 18 channels to choose from, users will be able to catch up with all the TV shows they missed or want to watch again. And the SBT TV App offers not only full episodes, but also extracts of the most interesting parts of every show, always through a user friendly and easy to find navigation structure.

Free to the consumer and already available on SONY Smart TVs, the SBT App will soon be launched by Foxxum on all major TV brands and game consoles in the market.