TV4 Entertainment and Vimeo announce strategic partnershipFriday, November 11th, 2016
TV4 Entertainment to Launch Over 20 Channels Using Vimeo’s Over-The-Top (OTT) SaaS Services
NEW YORK — TV4 Entertainment, a portfolio of genre-specific OTT channels, and Vimeo, announced a new partnership in which Vimeo will power over 20 of TV4 Entertainment’s direct-to-consumer subscription video on demand (SVOD) channels. Just in time for Veterans Day, the partnership kicks off with today’s launch of the All Warrior Network, the warrior-themed entertainment destination for millions of service members, military veterans, and core fans of the warrior genre.
With existing distribution partners that include Hulu, Amazon, AOL, SONY PlayStation and many others, the partnership with Vimeo is an important first step for TV4 Entertainment in delivering worldwide, direct-to-consumer experiences to passionate audiences around the world.
“We are excited to announce this partnership with TV4. Their model of launching interested-based OTT channels targeted at tribal audiences is a perfect fit for our OTT platform,” said Jamie Wilkinson, General Manager, Vimeo OTT Services. “Media is changing from a wholesale based approach to having a direct relationship with consumers and TV4 is helping to push this market forward.”
“We are thrilled to enter into this partnership with Vimeo and VHX to take our brands directly to our millions of monthly viewers,” said TV4 Entertainment Founder & CEO Jon Cody. “The companies share a common vision of providing worldwide communities with programming targeted to their shared passions and we have found the ideal technology partner to further our mission.”
Vimeo, via its VHX platform, provides an end-to-end technology solution for individual creators, niche programmers and major media partners building and distributing premium over-the-top (OTT) video channels. Sellers using Vimeo’s VHX technology get total control of their content, distribution, and customer data, so they can market effectively to their audience, scale quickly, and keep more revenue.