NAGRA introduces OpenTV Signature EditionTuesday, September 12th, 2017
NAGRA Introduces OpenTV Signature Edition, a Fully-Featured Pay-TV Ecosystem to Maximize Content Value and Optimize Experiences
- Fully-featured solution leverages the cloud and analytics to dramatically improve deployment, operational and consumer experiences while maximizing content value and service monetization
- New user experience enables customer journeys blending traditional and modern paths to content that all viewers can enjoy
- Pre-integrated set-top box and third-party ecosystem simplifies integration and leverages key partners in content metadata, recommendations, voice, IoT, security and encoding
CHESEAUX, Switzerland — NAGRA, a Kudelski Group (SIX:KUD.S) company and the world’s leading independent provider of content protection and multiscreen television solutions, today announced the launch of OpenTV Signature Edition, the company’s brand-new, turnkey, cloud-based and multi-tenant solution for pay-TV operators. Powered by the OpenTV Suite and the NAGRA Insight data analytics platform, OpenTV Signature Edition is a cost-effective, fast time-to-market and fully-featured ecosystem that pay-TV operators can deploy to maximize content value, and monetization while dramatically improving deployment, operational and consumer experiences.
“OpenTV Signature Edition hails a new era in the delivery, deployment and operation of pay-TV services and is designed to be at the forefront of customer satisfaction in both the services offered and the user experience it delivers,” said Holger Ippach, SVP User Experience Product Unit for NAGRA. “It is the pay-TV solution for the new cloud economy, providing pay-TV operators with the foundation to deliver a feature-rich, next-generation service while allowing them to maximize their content investment through new monetization capabilities. For consumers, it enables new customer journeys, blending traditional and modern paths to content that viewers today have come to expect. It benefits from the very latest in UI development and features so that all consumers can enjoy their favorite programs on any device, and discover new content they may not have thought of otherwise thanks to a new take on recommendations.”
The OpenTV Signature Edition leverages all the components of the OpenTV Suite – the OS, Platform, Experience and Player – along with pre-integrated set-top box hardware and a broad third-party and content network to help service providers deliver feature-rich, next generation of OTT and SVOD services faster and more efficiently than ever before. Benefits include:
Faster deployment, greater management and richness of service:
The entire system provides fast time to market, multi-tenant hosting and instant account enablement, and rapid service innovation. Using the Operator Management UI combined with NAGRA Insight analytics for content management and promotion, allows the pay-TV operator to keep the system fresh and interesting for the consumer.
A brand-new user interface, enabling both traditional and modern customer paths to content:
The system enables frictionless consumer access to content via Ion, the world’s first multi-journey user interface. Ion was created to bring consumers the type of navigation that best suits their personal style. Whether a consumer favors the traditional EPG journey to content or a more modern navigation approach that today’s viewers have come to expect, Ion delivers a simple, unified and effective set of features that consumers can enjoy across a broad range of devices, whether tablets, smartphones or third-party streaming devices like Amazon Fire TV or Google Chromecast.
A mix of traditional and innovative recommendation mechanisms:
Content search can be achieved through keyboard, voice or smartphone. Recommendations are either delivered traditionally through deeper analytics or innovatively with simple innovative search mechanisms that lead customers to content they may not have otherwise thought of. The EPG also brings a new level of additional features, such as personalized content channels, linearized SVOD and VOD channels.
New pay-TV monetization opportunities through catalogue and service optimization:
The Operator Management UI gives the pay-TV operator full control over the entire system to energize monetization of the content and service catalogue by utilizing both built-in and external analytics. This approach allows instant valorization of content and popular services that may be trending, and on-the-fly promotion on the new Ion user interface through the push-updating feature.
A fully managed device for the best in quality of experience:
A 4K-ready set-top box by SmarDTV completes the eco-system. It gives the pay-TV operator a fully managed device for the best experience in popular SVOD apps, such as Netflix, YouTube and Amazon Prime, with guaranteed quality of service and quality of experience no matter the changes and updates demanded by the app provider. The Ion experience can also be updated to continually provide users with a fresh and engaging experience.
NAGRA’s OpenTV Signature Edition featuring the new Ion user experience will be on display at the 2017 IBC Exhibition in Amsterdam, Booth 1.C81, from September 15-19, 2017. Click here for more information on NAGRA’s IBC 2017 Showcase.