Inscape partners with Dativa to speed adoption of Smart TV data

Thursday, February 15th, 2018 
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Inscape Partners with Dativa to Speed Customer Adoption of Smart TV Data

  • New preferred professional services partner Dativa will help onboard new customers and deepen use of Inscape smart TV data amongst TV networks, agencies, and brands

SAN FRANCISCO and LONDON — Inscape, the Smart TV data company with glass-level insights from nearly 8 million Smart TVs, announced today that it has selected Dativa as a preferred professional services partner. Dativa is a data-centric professional services company that helps customers with onboarding, including setting up data feeds, pipeline construction, ingest and storage of data lakes, modeling or transforming data for their specific applications, and application construction.

“It’s one thing to sell a company glass-level data that will change their business, it’s another matter helping them navigate how to implement that internally. Michael Collette, Tom Weiss and the folks at Dativa have shown the ability to accelerate and optimize adoption of our data for the benefit of customers,” said Jodie McAfee, SVP of Sales and Marketing at Inscape.

“Granular data is transforming the TV business,” said Michael Collette, CEO of Dativa, “but transformation itself is challenging work. We’re delighted to be a preferred partner with Inscape because it enables us to do what we do best – to help companies realize their transformation objectives, to get up and running quickly, and to maximize the value they get out of the new data that they have licensed.”

As a preferred professional services partner, Dativa’s consultants, data scientists and data engineers will have deep access to the details and specifics of Inscape smart TV data. This access will enable Dativa to give the best service to Inscape customers and in turn help customers do more with the data they license.

Links: Dativa; Inscape