Indian Pay TV Market Forecast is Steady Growth

Wednesday, June 4th, 2008 
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SCOTTSDALE, Ariz. — The market for pay-TV in India will continue steady growth for the next several years, reports In-Stat. Total pay-TV subscribers will grow at a compound annual growth rate (CAGR) of 5.2% from 2007 to 2012, when it will reach about 90 million subscribers. The cable industry, which has dominated the pay-TV market since the early 1990s, is facing competition from direct-to-home (DTH) and Internet Protocol (IP) TV. Another development, the phased implementation of the conditional access system (CAS) in the country will spawn a shift from analog to digital cable systems.

A recent report by the high-tech market research firm found the following:

  • DTH subscribers in India will grow at CAGR of 38.9% during 2007-2012.
  • IPTV subscribers will grow at a CAGR of 61.1% during the forecast period 2007-2012.
  • By 2012, digital cable will cover 20% of the total cable subscriber base.

Recent In-Stat research, Pay-TV and Video-on-Demand Potential in India (#IN0804090MBS), covers the Indian market for pay-TV and video-on-demand. It provides forecasts for the subscriber base of cable, DTH, IPTV, video-on-demand, and total pay TV in India through 2012. Analysis of drivers and barriers for each market is provided.