NDS and Dogan TV Partner to Revolutionize Television in Turkey

LONDON, UK — NDS Group (NASDAQ: NNDS), the leading provider of technology solutions for digital pay-TV, and Dogan TV, owned by Turkey’s leading media group Dogan Yayin Holding (“DYH”), today announced an agreement to deploy a broad range of NDS technologies and applications. This will enable Dogan TV to launch an advanced digital interactive television service, namely D-SMART that will be available to an estimated total of more than 17 million households in Turkey.

The collaboration between NDS and Dogan TV will bring a new and exciting television service, broadcasting free-to-air and premium content to Turkish consumers on a convenient ‘pay as you go’ basis. NDS will provide Dogan TV with its world-leading VideoGuard® conditional access (CA), MediaHighway™ middleware and electronic program guide (EPG), giving Dogan TV a secure and robust infrastructure on which it can grow its business. The agreement includes NDS’ Value@TV interactive infrastructure and applications, plus MediaHighway Development Kit, which will enable Dogan TV to offer many enhanced features to its television service, such as games and interactive advertising. All of these technologies from NDS will combine to provide Dogan TV with the flexibility to develop new enhanced applications to meet the group’s business requirements as the service grows.

Commenting on the news, Dr Abe Peled, Chairman and CEO of NDS, said: “We are delighted to be working with Dogan Yayin Holding, the leading media group in Turkey, in this exciting television market. DYH has long been an innovator, and the new Dogan TV platform D-SMART certainly reinforces the group’s position at the forefront of the media landscape. We believe that this co-operation between two industry leaders will change the way people are entertained and informed in Turkey.”

Mehmet Ali Yalcindag, CEO of DYH, remarked: “NDS is our ideal partner to develop and complete the D-SMART project, an innovative new television service in Turkey. With their vast experience in securing and enabling content across a wide variety of networks, platforms and devices, NDS was the clear choice for DYH, and we are confident that their end-to-end solutions will play a major role in making our new TV service a success. The combination of NDS’ technology and our ambition for creativity will deliver substantial value for the Turkish audience.”